Current Trends in Digital Marketing Communication

Current Trends in Risk Communication:

The large and growing area of risk communication research and practice has sprung from the need of a better understanding of what information people actually require and want in circumstances of danger, crisis or catastrophe. The studies often deal with the prevention, as well as the evaluation of the aftermath, of such events. Risk communication is linked to risk perception research in that it...

Digital library research: current developments and trends

This column gives an overview of current trends in digital library research under the following headings: digital library architecture, systems, tools and technologies; digital content and collections; metadata; interoperability; standards; knowledge organisation systems; users and usability; legal, organisational, economic, and social issues in digital libraries.

Everyday, everywhere: alcohol marketing and social media--current trends.

AIMS To provide a snapshot content analysis of social media marketing among leading alcohol brands in the UK, and to outline the implications for both regulatory policies and further research. METHODS Using screengrab technology, the complete Facebook walls and Twitter timelines for 12 leading UK alcohol brands in November 2011 were captured and archived. A total of 701 brand-authored posts w...

Current Trends in Research on Mobile Phones in Language Learning

This study aimed at examining the major mobile wireless technologies, that is,mobile phones and the possibilities associated with them, currently in use in theeducational domains, with an emphasis on language teaching and learning practices.Accordingly, some of the most typical studies using different functions of mobilephones such as e-mail, multimedia capabilities, Wireless Application Protoc...

Digital Marketing Strategy : B 2 B and Stakeholders Communication